Are you a loan agent or mortgage broker searching for exclusive mortgage leads? It can be tough to know if a lead is truly exclusive. A real exclusive mortgage lead is one that’s offered to you alone in real-time. While this sounds great, there’s a catch. What if the customer hasn’t contacted other loan officers yet? Unfortunately, that’s the risk you take when purchasing leads exclusively.

Typically, a potential customer who fills out an online form is doing so because they feel they have nowhere else to turn, and the internet is their best bet for finding a loan officer. Additionally, it’s not common for customers to jump from website to website filling out multiple online forms. Most customers prefer to keep their personal information limited on the web. Therefore, the chances of them filling out multiple forms are low, making your chances of receiving the lead exclusively better than you might think.

However, how can you be certain that the lead company selling exclusive mortgage leads is doing just that? The best way to protect yourself against getting low-quality leads is to do your research on the company you’re considering. Contact their customer service and find out how they acquire their leads and what makes them exclusive. After all, you’re purchasing your exclusive mortgage lead with hard-earned money. Don’t leave it to chance.